The City Spoon
Influencer
Content Creator & Social Media Strategist
Philadelphia
2025
The City Spoon is a food, experience and travel account founded in 2020 by best friends Sarah Silberg and Anjli Patel. What started as a passion project has evolved into a thriving platform showcasing the best restaurants, activities, and destinations in Philadelphia, New York City, and beyond. Sarah, the owner of Matcha Raye Media and the primary marketer for The City Spoon, has been instrumental in growing the brand, crafting content strategies, and developing engaging content to establish a recognizable presence in a highly saturated digital space.
Summary
Sarah's work with The City Spoon has focused on scaling the audience, increasing engagement, and positioning the brand as a trusted resource for dining and travel recommendations. With strategic content planning, research, and innovative growth tactics, she has helped the account stand out in a competitive market where many struggle to gain traction. Through consistent content execution and relationship-building, The City Spoon has grown to over 24,600 followers and continues to expand its reach daily. Additionally, Sarah has facilitated connections with hundreds of creators across Philadelphia and New York City, fostering collaborations and strengthening brand credibility.
Challenge
Navigating a saturated market has been one of the biggest challenges for The City Spoon. The food and lifestyle influencer space is highly competitive, with many accounts struggling to differentiate themselves and maintain steady growth. Standing out required a deep understanding of what resonates with audiences, as well as strategic networking to build meaningful industry relationships. Additionally, managing content creation while balancing the demands of partnerships and brand collaborations presented a challenge in maintaining consistency and quality.
Solutions
To overcome these obstacles, Sarah implemented a data-driven content strategy, analyzing audience engagement trends to optimize post frequency, topics, and formats. By leveraging viral trends, high-quality visuals, and engaging storytelling, she positioned The Slutty Spoon as a go-to source for food and travel recommendations. She also prioritized community engagement, fostering genuine relationships with PR groups and fellow creators to amplify brand visibility. Through these strategic efforts, The City Spoon has continued to grow, securing valuable partnerships and establishing itself as a recognizable and influential presence in both Philadelphia and New York City’s content creator scene.
