The City Spoon
Influencer
Content Creator & Social Media Strategist
Philadelphia
2026
The City Spoon is a food, experience and travel account founded in 2020 by best friends Sarah Silberg and Anjli Patel. What started as a passion project has evolved into a thriving platform showcasing the best restaurants, activities, and lifestyle in Philadelphia, New York City, and beyond. Sarah, the owner of Matcha Raye Media and the primary strategist for The City Spoon, has been instrumental in growing the brand, crafting content strategies, and developing engaging content to establish a recognizable presence in a highly saturated digital space.
Summary
Sarah's work with The City Spoon has focused on scaling the audience, increasing engagement, and positioning the brand as a trusted resource for dining, activity and travel recommendations. With strategic content planning, research, and innovative growth tactics, she has helped the account stand out in a competitive market where many struggle to gain traction. Through creative ideas, content testing & creation and relationship-building, The City Spoon has grown to over 42k followers across Instagram & TikTok, it's primary platforms, and continues to grow followers daily. Additionally, Sarah has facilitated connections with hundreds of creators and brands across Philadelphia and New York City, fostering collaborations and strengthening brand credibility.
