The Lady of Knots
Retail
Business & Marketing Consulting
Philadelphia
2025
The Lady of Knots is a woman-owned small business specializing in handcrafted, intention-based stone jewelry. Founded by Christin, the brand offers unique, spiritually rooted pieces designed to connect wearers with purpose, protection, and peace. As the business began to grow, Christin sought support to reach a wider audience and evolve her brand beyond her existing local customer base.
Summary
As a consulting partner, Matcha Raye worked with Christin to align her brand vision with a scalable growth strategy. We kicked off the engagement with an in-depth discovery call and strategy session to understand her goals and brand values. From there, our team conducted a full audit of her website and social media presence, identifying gaps in messaging, digital customer flow, and content strategy. Then we delivered a clear action plan with recommendations tailored to her business stage, product mix, and target audience. In addition to consulting, MRM provided creative direction and marketing insights to help her strengthen her storytelling, drive conversions, and lay the groundwork for long-term brand development.
Challenge
The Lady of Knots had a loyal local following but lacked a cohesive digital strategy to drive online sales and reach new audiences. The website and social media platforms were underutilized, with unclear calls to action and inconsistent content. Christin needed guidance on where to focus her efforts and how to position her products effectively without losing the authenticity of her brand.
Solutions
I delivered a comprehensive brand audit and gap analysis with clear, prioritized steps for improvement — including website updates, content ideas, and marketing best practices. We quickly implemented key changes, resulting in immediate improvements in both sales and engagement. With her initial goals achieved within just a few weeks, we are now building out a long-term social strategy to support continued growth and community building.
