eXp Realty
Real Estate
Social Media Management, Content Creation, Strategy & Planning
Philadelphia
2026
She Moves Realty is a woman-owned and operated real estate team operating under eXp Realty, and they mean business. Ranked #231 in the US by volume among eXp Realty agents, they are nationally recognized, award-winning, and built for growth. Since partnering with Matcha Raye Media in 2022, the team has navigated significant internal changes, evolving team rosters, shifting location focus, brokerage transitions, and new marketing priorities, without ever losing momentum. That adaptability, backed by a cohesive and strategic marketing presence, is a large part of what keeps She Moves Realty at the top.
Summary
When She Moves Realty came to Matcha Raye Media, the digital foundation needed work. Their Instagram was split between a former team member's personal content and branded posts, making the account feel disjointed and unfocused. Their email list was burning out subscribers with two sends per week, and still only pulling a 5–7% open rate. Facebook existed, but wasn't converting. There was no cohesive strategy tying any of it together. That changed. Matcha Raye Media took over full-service, end-to-end management of all social and digital marketing, and rebuilt everything with purpose. Services include: monthly onsite shoot day, content creation for social platforms (Instagram, TikTok, Facebook, LinkedIn), monthly newsletter creation & execution (MailChimp), event assistance (as needed).
Here's where She Moves Realty stands today:
- Instagram (9,600+ followers): Audience cleaned up, content overhauled, and local reach and engagement up 15%
- Monthly Newsletter: Moved from 2x/week burnout sends to one high-impact monthly newsletter, now pulling a 40%+ open rate month over month
- Facebook Page (1,500 followers) & Community Group (200 members), Now generating 30+ leads per month combined, where zero Facebook leads existed before consistent posting began in late 2025
- TikTok & LinkedIn: Active, consistent presence across both platforms
- Events: Invites, graphics, and promotional content handled end-to-end
She Moves Realty is proof that the right strategy, consistently executed, compounds over time, even through team changes, pivots, and growth. This is what full-service looks like.
