Parenting Child Care Rwanda
Non-profit
Marketing
Social Media Management
Account Planning
Rwanda
2025
Parenting Child Care Rwanda (PCCR) is a non-profit organization dedicated to supporting vulnerable children and families in Rwanda. The U.S. Director, Frankie, approached Matcha Raye Media for help with transforming their social media presence. The organization was struggling to reach their target audience, maintain consistent posting, and drive engagement to generate donations.
Summary
Matcha Raye Media conducted a full audit of PCCR’s social media accounts, identifying key gaps in their content strategy and engagement efforts. After analyzing the current performance, we created a tailored strategy to improve their content, focusing on educational, thought-provoking posts designed to connect with potential donors. We also developed a content calendar with specific ideas for photos and videos to increase engagement and attract the right audience. Within 1-2 months, PCCR’s following nearly doubled, their engagement increased by 10%, and they began receiving more donations through their social media channels.
Challenge
PCCR struggled with inconsistent posting and content that didn’t fully resonate with their target audience. Their social media efforts lacked a cohesive strategy to drive engagement and donations, which ultimately impacted their ability to connect with potential supporters and increase fundraising efforts.
Solutions
Matcha Raye Media addressed these challenges by implementing a clear and actionable content strategy. By focusing on audience insights and creating educational, inspiring content, we helped PCCR connect with the right audience. Through strategic content planning and improved posting consistency, we successfully increased their engagement, doubled their following, and helped them secure more donations through social media.
