Diva's with the Details
Wedding
Social Media Management, Content Creation, Strategy & Planning
Philadelphia
2023
Diva's with the Details (DWTD) is a Philadelphia-based wedding company, owned by Treanna, specializing in event coordination and renting out event materials like marquee letter lights and linens. When Matcha Raye Media began working with DWTD, their social media presence was underdeveloped, lacking high-quality photos, videos, and consistent branding. The goal was to transform their online presence, increase engagement, and generate more awareness about the rental services Treanna was looking to promote.
Summary
Matcha Raye Media collaborated with DWTD for 6-8 months to streamline their social media strategy, focusing on creating a more professional, visually appealing online presence. The company implemented a content strategy that included high-quality photos and videos by collaborating with photographers and videographers, which helped improve the visual quality and consistency of posts. Additionally, we provided guidance on content creation, feed planning, and business recommendations for promoting their rental services. This comprehensive approach led to a 17.3% increase in engagement and a 5.8% increase in followers, significantly boosting their online presence and business results.
