Diva's with the Details
Wedding
Marketing
Social Media Management
Content Creation
Strategy & Planning
Philadelphia
2023
Diva's with the Details (DWTD) is a Philadelphia-based wedding company, owned by Treanna, specializing in event coordination and renting out event materials like marquee letter lights and linens. When Matcha Raye Media began working with DWTD, their social media presence was underdeveloped, lacking high-quality photos, videos, and consistent branding. The goal was to transform their online presence, increase engagement, and generate more awareness about the rental services Treanna was looking to promote.
Summary
Matcha Raye Media collaborated with DWTD for 6-8 months to streamline their social media strategy, focusing on creating a more professional, visually appealing online presence. The company implemented a content strategy that included high-quality photos and videos by collaborating with photographers and videographers, which helped improve the visual quality and consistency of posts. Additionally, we provided guidance on content creation, feed planning, and business recommendations for promoting their rental services. This comprehensive approach led to a 17.3% increase in engagement and a 5.8% increase in followers, significantly boosting their online presence and business results.
Challenge
When Matcha Raye Media came on board, DWTD’s social media accounts faced several challenges. Content was being created on the fly by Treanna while managing event logistics, leading to inconsistent posting and low-quality visuals. The account lacked the professional branding and video content needed to truly showcase the talent and rental services.
Solutions
Matcha Raye Media addressed these issues by creating a clear content strategy and a posting schedule. We facilitated collaborations with photographers and videographers to improve the quality of content, and recommended best practices for showcasing DWTD’s rental services to a broader audience. With a more polished and professional online presence, DWTD saw increased engagement, follower growth, and greater business opportunities through social media.
