Caitlin Beck
Real Estate
Social Media Management, Content Creation, Strategy & Planning
Philadelphia
2023
Caitlin Beck, a real estate agent with the KW Philly Group (now KW Empower), sought support in developing a cohesive personal brand on social media, one that seamlessly blended her business and personal life. At the time, her content lacked consistency and a polished, professional aesthetic that would resonate with her target audience.
She was also in the midst of navigating changes within her real estate team and needed a strategic approach to accurately reflect and communicate the evolution of her business online.
Summary
The Matcha Raye Media team partnered with Caitlin to develop a strategy that would elevate her online presence with a multi-pronged approach. We used content insights and data to determine what was most successful and resonated with her key demographic through engagement and converted follows. By creating a clear posting schedule, refining her brand voice, and testing different content types, we helped her grow a more engaged audience that knew if they were looking to buy, sell or rent that she was their girl. As a result, Caitlin began to see increased interaction with her posts and more business leads generated through her accounts, helping her connect with prospective clients and solidify her reputation as a trusted real estate agent in Philadelphia.
