Caitlin Beck
Real Estate
Marketing
Social Media Management
Content Creation
Strategy & Planning
Philadelphia
2023
Caitlin Beck, a real estate agent with the KW Philly Group (now KW Empower), was in need of a more cohesive brand image and an organized social media strategy to represent her business and the properties she was listing in Philadelphia. Caitlin’s social media was inconsistent, and it lacked a professional, polished look that would resonate with her target audience. She was also navigating team changes and needed a way to effectively represent her evolving business online.
Summary
The Matcha Raye Media team partnered with Caitlin to develop a strategy that would elevate her online presence. We used analytics to determine which content was most successful and aligned it with her key demographic. By creating a clear posting schedule, refining her brand voice, and providing content recommendations, we helped her grow a more engaged audience. As a result, Caitlin began to see increased interaction with her posts and more business opportunities generated through social media, helping her connect with prospective clients and solidify her reputation as a trusted real estate agent in Philadelphia.
Challenge
Caitlin’s social media was scattered and not consistently engaging her target demographic. Without a clear strategy or a cohesive brand identity, her posts lacked the focus needed to generate significant business. Additionally, Caitlin’s busy schedule made it difficult for her to dedicate enough time to social media.
Solutions
To solve these issues, Matcha Raye Media developed a comprehensive content strategy that was aligned with Caitlin’s business goals. We helped her organize her content, develop a more professional and consistent brand image, and improve her posting frequency. By utilizing analytics, we fine-tuned her content to appeal to her target demographic, resulting in increased engagement and more business opportunities.
